As a followup to my previous post about
publicity planning for the
next release, I thought it would be good to look at segmenting the potential audiences for messaging.
The basic question is: Who needs to hear about Hubzilla? (We'll worry about tailoring messages later, let's just get a list of different groups which may have different motivations for being interested in the software)
Here's a quick initial list I came up with - but I'm sure you can come up with more!
* Entrepreneurs looking for a platform upon which to build / for which to offer products and services
* WP/Drupal developers seeking a more extensible platform
* WP developers looking for more outlets for theme/plugin development
* Entrepreneurs looking to capitalize on the desire of people to leave centralized services
* eg., offer HZ as SAAS
* Businesses and organizations seeking a comprehensive internal communications tool
* Subgroups include:
* Executives who task their IT departments with investigation and implementations of solutions
* 3rd party integrators who are "outsourced" IT departments that install/configure systems for businesses
* Internal IT department workers who are tasked with finding and implementing company wide solutions
* Individual users seeking refuge from centrailzed services
* Hobbyists and volunteer system administrators who do work for family, friends, local community groups, non-profits, even public/private/parochial schools, libraries, etc.
* Community and civic groups desiring to control their own communication infrastructure
Which of these categories do YOU fit into? What other categories can you think of that would benefit from hearing about and using Hubzilla?
Beyond just publicity for the software release.... what Hubzilla Community infrastructure is needed to bring members of these groups up to speed and help them along to achieve their aims? What exists now? What needs to yet be developed/established?
It's an exciting time to be involved with this project! Hubzilla is FAR MORE than a "social media" platform. It is a privacy and security aware communications platform with cross-domain identity features that can handle all kinds of different communications tasks.
The excitement over Tim Berners-Lee announcement show how hungry people are for this solution. Let's make sure they know that they don't have to wait until Berners-Lee raises enough funds to make it a reality! Let's make sure they know they can have it now, today, through Hubzilla!